Plücker

Plücker, an application seamlessly blending tradition with modern convenience, offers a unique digital experience for fans of artisanal baked goods. Transforming centuries-old baking artistry from 1914, the platform introduces an innovative approach to enriching customer service in today's tech-driven world.

At the heart of Plücker lies the digital customer card, the "PlückerCard." A forerunner in user flexibility, you are presented with two primary usage options. You can opt for the ease of mobile technology to handle payments, accumulate reward points, and tap into eCoupons, or for those preferring a more tangible approach, a traditional plastic PlückerCard is available.

One of the major advantages of this service is its pre-order feature, providing you with the convenience to browse and select products in advance, ensuring your baked favorites are ready for pickup the next day—paid directly through the customer card.

Besides simplifying transactions, your PlückerCard acts as a versatile financial tool. Once topped up, treat it like cash or a thoughtful gift voucher. Loyalty points are further rewarded, leading to exclusive pricing benefits and access to promotional deals.

Never miss out on special offers; notifications keep you informed about current promotions, enhancing your shopping experience. The integrated branch finder tool facilitates easy location of specialty stores, complete with opening times and navigation features.

Plücker adroitly demonstrates how heritage and innovation can coalesce to deliver a user-centric service. With its tailored features, interactions with tradition are ever convenient, whether it's enjoying artisanal products or engaging with your favorite bakery.